For NVE

Smirnoff

Request for proposal

Create a Noen Carnival for Smirnoff to take over the night.

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Project credits

Client

NVE

Services

Creative Design

Budget

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Project Summary

Ask: Create a neon carnival / little village for the Smirnoff team that lit up the night with LEDs and neon. Challenge: Heavy on engineering. The design called for some elements to be over 10ft. The activation would require robust modular fabrication, with an intense amount of LED integration. Solutions: Worked with an engineer during pre-assembly at the shop to ensure structural calculations. Used study materials to make it last longer. Worked closely with the agency to keep everything on tap in terms of timeline for materials and milestones. Testing of the LEDs in the shop to ensure proper coding during the activation.