Fendi
Request for proposal
Paint Rodeo Drive PINK with technical designs that are fashion chic.
Project credits
Client
Inner City
Services
Creative Design
Graphics
Project Mgt.
Engineering
Production
Budget
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Project Summary
We were asked to give a pop up store a very pink face lift. Being a high end location with unusual shaped walls limited the use of conventional anchoring for the activation's elements. We worked with the creative geometry of the store’s existing walls where necessary, incorporating into the design ensuring safety with minimal anchoring. As the principle fabricator, we took the lead in coordinating additional vendors that provided wall projections and LED dressings, to meet the narrow installation window.