Client

Experiential Agency

Project Summary

To launch a new product, the Shade Match Studio, Ilia's first ever pop up, was brought to life in Beverly Hills under the guidance of agency partner, the Experiential Agency. The experience included many attractions such as shade-matching by a makeup artist, a collage station, meet and greet with the Tezza App founder, beauty product recycling and of course, retail. The mauve tones, warm lighting and fluid curvature of the design, fabricated by Tractor Vision, created an attractive organic feel for fans on infamous Melrose Blvd.