Client

AWS

Project Summary

Tractor Vision brought Amazon’s vision to life with a sleek, tech-forward tradeshow environment designed for interactivity and high engagement. The centerpiece featured three squared arches with full cladding, vinyl-wrapped interiors, RGB LED lighting, and illuminated “AWS The Fragrance Lab” signage, creating a bold, immersive entrance. A central storage unit and perfumer desk combined functional wood construction with glossy laminate finishes, integrated shelving, LED under-lighting, and vinyl wraps, providing both display and operational support. The environment included six AI kiosks, fully built turn-key with cooling systems, headphone hooks, and reusable custom crates, designed to showcase client-provided technology seamlessly. Flooring was installed across the space with Marlite hard surfaces and subflooring to safely run power, ensuring a clean, polished foundation for the booth. Additional features included a hard-walled storage booth with vinyl-wrapped flower boxes, a covered cutting station with integrated LED signage and water-resistant desk area, and multiple bouquet display units to complement the interactive AWS brand experience. A free-standing dimensional AWS logo, wrapped in chicken wire for audience interaction, anchored the space as a memorable hero moment.